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GfK
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April 4, 2016
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. Matthias Hartmann Chief Executive Officer (CEO) The Chief Executive Officer (CEO), Matthias Hartmann, is responsible for the corporate functions Strategy (Innovation and Digital), IT (Strategy, Enterprise- and Business Applications, Infrastructure), Top Management below the level of the Management Board (Development and Compensation), Integrity, Compliance and Intellectual Property, Internal Audit, Investor Relations, Human Resources and Marketing and Communications. Read more Christian Diedrich Chief Financial Officer The Chief Financial Officer (CFO) Christian Diedrich is responsible for the corporate functions Finance (Accounting, Controlling, Finance IT), Finance Administration (Corporate Shareholder Management, Investment Controlling, Risk Management, Mergers and Acquisitions, Tax), Treasury, Legal, Central Services, and Procurement. Read more Dr. Gerhard Hausruckinger Management Board member (CCO) Responsible for the Consumer Choices sector. Read more David Krajicek Management Board member (CCO) Responsible for the Consumer Experiences sector. Read more Alessandra Cama Management Board member (COO) Responsible for Operations. Dr. Arno Mahlert Chairman of the Supervisory Board Non-Executive Director Read more Dr. Bernhard Düttmann Vice Chairman of the Supervisory Board Non-Executive Director Read more Dr. Wolfgang C. Berndt Member of the Supervisory Board Non-Executive Director Read more Hans Van Bylen Member of the Supervisory Board Executive Vice President Beauty Care at Henkel Read more Martina Heřmanská Member of the Supervisory Board Consultant FMCG, GfK Czech, Consumer Panel Services, Czech Republic Read more Sandra Hofstetter Member of the Supervisory Board Independent works council representative at GfK SE, Nuremberg, Germany Read more Aliza Knox Member of the Supervisory Board Managing Director Read more Stephan Lindeman Member of the Supervisory Board Research Director, Intomart GfK, Hilversum, Netherlands Read more Hauke Stars Member of the Supervisory Board Member of the Executive Committee of Deutsche Börse AG Read more Dieter Wilbois Member of the Supervisory Board Independent Works Council Representative of GfK SE, Nuremberg, Germany Chairman of the Group Works' Council and the European SE Works' Council. 1. Preamble As stipulated in our Corporate Values GfK’s most valuable assets are its employees. They represent a unique pool of talent, knowledge and creativity and they are a fundamental resource for the company and its key to success. GfK employees are encouraged to explore and develop their talents in order to achieve the Group’s common goals. Initiative, dedication and hard work are fostered and rewarded. Fairness, good communication and working relationships at all levels and within all of GfK’s divisions are the key to success. In addition, GfK emphasizes a good relationship with its business partners, which is characterized by discretion, trust and fairness. GfK employees shall carry out their duties for the clients, who are the primary focus of all business activities, with competence, efficiency, accuracy and reliability. Compliance with the Code of Conduct applies not only to the management, but is also part of GfK's personal commitment incumbent on all GfK employees and as such, strict adherence to it is an integral mandatory component of the GfK Corporate Values and Risk Management System. 2. General principles Potential conflicts of interest The conduct of employees within and outside GfK is key to the company’s long term business success. It should reflect the principle that "common GfK-interest takes priority over the interest of the individual" to the extent possible. Personal and private interests must not influence business relationships or decisions, which should be based solely on business and ethical considerations. A potential conflict of interest must be addressed openly in order to protect GfK, third parties, business partners and employees. Such Communication shall avoid any suspicion of potential dishonesty or impropriety. If a conflict of interest should arise, the employee may not make decisions alone, but is obliged to advise his/her superior and seek prior agreement. Legal
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with l…
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